Search Engine Optimization (SEO)
Features of Search Engine Optimization
Pay Per Click Ads
How to get Instant Traffic
Link Popularity and Increasing Page Rank
Local Search Management
What is SEO? You’ve probably heard the term lately and all the buzz about getting found in search engines, but what exactly is it? SEO is about designing, writing and coding your website to be friendly to the search engines. More importantly, your site needs to be friendly to your human users. A well optimized page will give your customers what they want but also identify specific keywords/phrases used to find you. Using keywords isn’t enough, you need to use the “correct keywords/phrases” and keyword density for your site.
Does your site have search engine friendly code? Is your site indexed? Is your site over optimized (can be considered spam by the search engines). If you don’t the answer to these questions, you may want to call Idea Design for a quick assessment or choose one of many search engine optimization plans customized to your needs.
- Words in the Title Tag
- Words in the Page
- Placement of Keywords
- Words in Links
- Words in Headings
- Keyword Density
- Meta Tags
- Link Structure
- HTML Validation
- And a Lot More
Why do you want an optimized site? The most common answer is, to drive traffic from search engines to your site. But traffic isn’t everything. You want the “right” traffic not just someone who clicks and leaves because they didn’t find what they really wanted. At Idea Design we work with you to drive the right customers to your web door.
Our services are provided hourly or project based, depending on your needs and budget. We provide you with a before and after comparison of your positioning of keywords so you can see the actual results.
The greatest appeal to Pay Per Click is that it drives traffic to your site quickly. You don’t have to wait for great positioning in the search engines or for your site to get indexed. This is the perfect solution for new businesses or for ecommerce sites with little content.
Cost and revenue tracking so there is no guess work on your level of success. We measure success by campaign, product, and keyword. This helps in allocating your advertising budget to your best advantage.
PPC package is customized to your needs. We can manage your entire PPC campaign or just do the setup of the keyword list and ad copy. We offer solutions customized to your needs.
- Keyword lists researched and compiled
- Landing pages for ads created
- Bid management
- Conversion rates
- Success by campaign, by product and by keyword
- Listings in Google, Yahoo, MSN and/or AOL
- Creative Editing
- Competitive Anaylis
The very foundation of SEO is to use the “best” keywords for your business. We do searches for keywords people are actually using and find the best phrases most relevant to your business. We target the correct keywords for you.
Along with page optimization you will benefit by directory listings. This requires writing custom descriptions for each directory and resubmitting them. Some sites perform better in a directory. We research which ones will fit with your industry
- Keyphrase research
- Descriptions – carefully written, keywords
- Category research
Express submit fees charged by the directories themselves will be billed in addition to our fees. For example, Yahoo charges $299 a year.
To begin the process and get a quote for your new and effective web site, take the first step and send us this questionnaire.