RSS Feeds to Market Your Web Site

When marketing your web site, search engine placement is an important consideration. When people search, they usually want new and updated material. Search engines generally reward sites which are providing new and updated content on a regular basis. On of the best ways to provide fresh content is to create an RSS Feed.

What is an RSS Feed?

RSS stands for "really simple syndication". For example you can write articles every week, every 2 weeks or even monthly, and place them on your web site. The articles are then linked from the home page and from the article headlines page. The articles are then available to others as an item in a RSS file (which we build for you). People who use RSS readers or news aggregators can read, then link to your article from their web site.
Your content is then syndicated for others to view. Every time you write a new article it will be instantly available to 1000s of web site owners. This is a great way to improve or maintain your search engine rankings by naturally getting incoming links.
If you’d like to install and use an RSS reader yourself, be sure to check the RSS reader links on our web site resources page.

Blogs For Web Site Marketing

Blog is short for weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site.

Blog use has grown significantly in the past year. The demographics currently of blog users are young adults (which read blogs three times more frequently then older adults), Blog users tend to be affluent and consider themselves to be opinion leaders.

Can a company survive without blogging?

Sure, in much the same way a company can make do without a Web site. You won't go out of business, but your competitors will have the advantage of a new tool to connect with your customers. Forrester (researcher, forrester.com) advises companies to pay attention to blogs and when they feel they are ready to start, to take the following steps:
Start small and test market your blog. Perhaps start with a Frequently Asked Question blog.
Launch with a dozen or so postings so your users will have something to browse and respond to.
Decide who will manage the blog.

Blogs will evolve just as web site have.

Blogs are becoming marketing vehicles. Companies such as Nike recently launched an "adverblog". Advertising agencies like Starcom MediaVest will use these adverblogs in much the same way that they use microsites. They draw in a targeted audience which the interaction is based on comments from the community.

Blog are increasing

Thanks to RSS and My Yahoo!. RSS makes it easy to follow and read hundreds of blogs. Yahoo!'s integration of RSS feeds means that adding a blog to your My Yahoo! page can be as easy as clicking on a button.