Cork SEO Agency – What Works In Search Engine Optimisation In 2020
Search engine optimisation is the Holy Grail of online marketing. Nothing will get you tons of laser targeted traffic on autopilot like a top search engine ranking for an important keyword in your niche. This is why so many people and companies focus on search engine optimisation, despite the fact that it is becoming more and more difficult to achieve top rankings.
Even though the search engine algorithm’s are constantly changing, the goal of the search engine is still the same. Deliver the best, most relevant content to the searcher based on the keyword used. So while the search algorithm is getting smarter and smarter, the key to top rankings is to deliver the best content.
That means there are always guidelines that can be followed if you want good search rankings.
The first thing you must do is provide quality content that is relevant to the keyword for which you want to rank. In fact, this is the most important step. While many find a way to “game” the system, those are always temporary and that high ranking won’t last very long. It makes a lot more sense to just give the search engines what they want, which is relevant, quality content.
Everything the search engines are doing is designed to improve their ability to find the best content on the internet and put it at the top of their rankings. If they can’t do this, no one will use their search engine and they’ll go out of business.
When it comes to search engine optimisation, it’s no longer just about putting the keyword phrase in the content “X” number of times. The search engines are too smart for that.
Some of the key factors that search engines look at include:
* The design and layout of the page including headers and sub-headers so that the text is easy to read.
* Links, both internal and external. Internal linking, which helps visitors find related, useful information on your site is a big ranking factor. And linking out, when it makes sense, to authoritative sites with more information on the topic at hand, matters too.
* Keywords and related keywords. Search engines want to see keywords that would naturally be used in content about the main keyword phrase. For example, if your keyword phrase is “weight loss tips”, it would make sense for keywords like “exercise for fat loss”, “weight training”, “how to lose stomach fat” to appear on that page.
Cork SEO Agency Wraps It Up
Another important factor for search engine optimisation is the amount of time visitors spend on your web site. If they find you via the search engine results, click through to your page and then click back to the search engine results pretty quickly, this is a bad sign to the search engine. If a visitor felt your content delivered what they want, they would stay longer on your page.
One way to get visitors to stay on your site longer, and thus improve your search ranking, is to include video as well. Engaging videos on your site can greatly improve your search engine optimisation results.
When it comes to 2020, another factor for search engine optimisation that is becoming more important is what is referred to as social signals. The more social media likes, shares, tweets and pins your content gets, the more this shows the search engines that the content is high quality and worth ranking highly.
As always, another big factor going forward is the links on other sites that point to your content. The search engines are too smart nowadays to be fooled with lots of low-quality links. But getting links on authoritative sites in your niche can do wonders for your rankings. One way to secure quality links is to do guest posts on these sites. You don’t do these posts to get direct traffic, but to help your rankings over the long term.
Follow these simple search engine optimisation tips from Cork SEO Agency in 2020 and you’ll be well on your way to free organic traffic.