Belfast SEO Agency

The Outlook for SEO in Belfast in 2020

SEO or search engine optimisation is always changing and evolving. This means that what once worked a few years ago or even up to a year ago, doesn’t currently work to increase rankings and improve overall traffic to a website. As a result, it is extremely important for marketers to always keep up to date on the newest Belfast SEO strategies as well as releases from Google so that they could ensure their websites keep on ranking. In this particular post, we will cover the outlook for SEO in 2020 and what you can expect.

First of all, there will be an increase in voice searches as opposed to written searches on Google and other search engines. This is due to the rise of technologies such as Echo, Google Home, Alexa etc. Now that more and more people are getting smart devices to connect their home, they are more likely to ask Alexa or Siri to search Google as opposed to typing on a keypad. This means that there will be a change in keywords used as the searches will become more conversational as opposed to two or three-word keyword strings. For example, someone would probably ask “where is the best place to buy tacos in Orange Valley?” as opposed to typing in “tacos Orange Valley”. As a result, SEOs would need to adjust their optimisation so that they can rank highly for both of those searches.

Understanding the Future of Search Engine Optimisation

Next, since Google is the most popular search engine in the world, most SEOs pay close attention to what they are doing. Now, instead of having algorithm changes and updates a couple of times per year, there are changes multiple times per month. As a result, it is imperative that SEOs continuously pay attention to Google’s trends and what they are looking for when it comes to ranking websites. For example, Google is now paying a lot more attention to expertise and authority. Basically, they want to improve the trustworthiness of their results and as a result, are ranking sites that have qualified authors in their subject matter much higher than content that doesn’t have any author. This is referred to as E-A-T (expertise, authority and trust). So, each page on your site should have an author box which introduces who the author is and how qualified they are to give advice on the subject matter of your page and website. So, for example, if you have a site in the health niche, then you should have authors who are doctors, nutritionists, personal trainers etc and make sure to include their author boxes and detailed information about their qualifications.

Thirdly, Google is paying a lot more attention to backlinks and the quality and source of your backlinks than ever before. They are constantly striving to detect blackhat backlinks, spam backlinks, paid links etc. So, it is best to avoid building black hat links unless you are fine with taking huge risks with your website. Google is paying particular attention to detecting PBN links since many webmasters and SEOs are currently abusing them in order to manipulate their rankings. So, it is best that you stick to outreach type backlinks where you build real relationships with other webmasters and SEOs in your niche. Of course, you also need to pay even closer attention to the anchor text of your backlinks since it is now much easier to get a penalty for over optimisation. So, be sure to track all of your links and their anchors so that you can avoid over optimising your website.

To wrap things up, these are just a few views on what you should pay attention to in 2020 when it comes to optimising your website. Be sure to always keep up with what is going on with the SERPs and you will certainly be able to achieve and maintain page 1 rankings.