7 Mistakes to Avoid When Doing SEO in Glasgow
You know SEO in Glasgow can help you grow your business. So, you have decided to use SEO to promote your business. Do not rush to create an SEO campaign. This is because some online entrepreneurs make mistakes while trying to rank their websites in Search Engines. They end up losing a lot of time and money.
The following are 7 mistakes to avoid when doing SEO in Glasgow.
1. Targeting the Wrong Audience
Who is your target audience? You must know your target audience before writing your content. You may spend several hours or thousands of dollars on the wrong content. You will never convert your readers if they are not interested in your products or services.
It is easy to know your target audience. Use online tools to know the problems they are facing. Create content that solves these problems. Also, answer all the questions that your audience may have. It is much easier to convert your readers if they are interested in your products and services.
Target the right audience when doing search engine optimization.
2. Choosing the Wrong Keywords
This is a common mistake that most new search engine marketers make. They think they can rank for any keywords. It is hard to rank for some keywords. This is because they have high competition. You are competing with websites that have thousands of articles. It is hard to outrank them.
What are the best keywords? Target low competition keywords. They are long-tail keywords. They get a few searches every month. Write several articles targeting these keywords. After some time, you will have several articles bringing targeted traffic to your website.
3. Focusing on On-Page SEO Only
The third mistake that most marketers make when doing SEO in Glasgow is they focus on on-page SEO only. They spend a lot of time optimizing their articles for the search engines. Optimizing your articles for the search engines help. But, there are more SEO strategies that can increase your rankings quickly.
For instance, you can focus on building backlinks to your websites. This is because search engines use backlinks when ranking websites. If they see you have a lot of links pointing your website, they can increase your rankings. So, do not focus on on-page SEO only.
4. Not Running Regular Website Audits
Once you build your website, do not ignore it. Focus on improving the performance of your website. Run regular website audits. If you notice your website is not user-friendly, improve it immediately. Make sure your readers can easily find your relevant information.
If you have outdated plugins, update them immediately. Because outdated plugins slow down your website. Additionally, update your old content. Most search engines can increase your page rank just by updating your old content. As your website grows, change hosting.
5. Not Creating New, High-Quality Content
Most internet marketers hate creating content because it is time-consuming. Successful online entrepreneurs have hundreds of high-quality articles on their websites. And they never stop creating new content. When it comes to search engine optimization, quality content rules.
It is hard to rank websites and blogs with low-quality content. Perform a simple search online right now. You will find that the websites and blogs, which are on top of the search results, have long-form content. Nowadays, it is hard to for articles that have less than 1000 words to rank in the search engines. Hate writing articles? Hire a ghostwriter.
6. Not Creating Mobile Friendly Website
As SEO Glasgow explain, most people search for information on their mobile phones. And they spend most of their time on their mobile phones. So, search engines are targeting these people. That is why they rank mobile-friendly websites. If your website is not mobile-friendly, you may lose some rankings.
Create a mobile-friendly website. Hire a professional website designer to help you create a mobile-friendly website. Do not worry about the money you will spend on the web designer. You will make more money once your website is ranking in the search engines.
7. Slow Loading Website
Test your website’s speed. Does it take a long time to load? Slow-loading websites have a high bounce rate. This means that a lot of people do not stay on slow-loading websites for a long time. Also, a high bounce rate reduces your search engine rankings.
It is easy to improve your website’s speed. There are a lot of themes that can improve the speed of your website. Use these themes. Or you can just hire an expert to improve the speed of your website. Improving the speed of the website reduces your bounce rate. Therefore, your website will rank easily.
These are the mistakes to avoid when doing SEO in Glasgow. If you have been thinking of using search engine optimization to promote your business, do not make these mistakes. Use white SEO strategies to rank your website in the search engines. Or hire a reputable SEO expert to rank your website.